Yesterday I saw the newest Dove’s campaign video Choose Beautiful. The video was shot in San Francisco, Shanghai, Delhi, London and Sao Paulo. They made an interesting experiment, setting up signs above side-by-side doors in these five cities around the world. In each city, one door read "Beautiful" and the other "Average." A camera crew observed the way women reacted to the marked doors and in which one they ultimately walked through. Most of the women walked through the "Average" door. Some laughed and walked through their chosen entrance quickly, while others paused and thought about the choice they were about to make.
Some of the women who were part of this experiment, in the video they discussed about their thoughts that they had before choosing a door.
One woman said: “Am I choosing because of what's constantly bombarded at me and what I'm being told that I should accept? Or am I choosing because that's what I really believe?" she asked. Another woman who also went the average route said: “Beautiful to me… it’s too far out of reach.”
Some of the women who were part of this experiment, in the video they discussed about their thoughts that they had before choosing a door.
One woman said: “Am I choosing because of what's constantly bombarded at me and what I'm being told that I should accept? Or am I choosing because that's what I really believe?" she asked. Another woman who also went the average route said: “Beautiful to me… it’s too far out of reach.”